Building Bold Events from the Ground Up
Two female founders shared how outsider perspectives, community building, and entrepreneurial grit are key to building successful events.
Articles tagged “Cassandra Farrington”
Women Leaders in Meetings: Cassandra Farrington
Cassandra Farrington didn’t just build a media brand, she helped professionalize an industry long dismissed as fringe. By turning MJBizCon into the must-attend event for cannabis professionals, she proved that credibility, scale, and community could grow even in the most uncharted business terrain.