Make sure your CEO is aware that the decision to hold off on booking an event will mean limited availability, lower attendance, a stressed-out staff — and big bucks.
Planners face a precarious year ahead, with AI overload, political upheaval, and economic challenges all having a major influence on their decision-making.
As affordability continues to be a top challenge in 2026, planners will be forced to balance broader cost-cutting strategies with small, surgical cuts to their F&B, speakers and entertainment, decor, and gifting.
As budgets tighten and return on investment comes under scrutiny, planners are rethinking the value of high-priced celebrity speakers. Instead, they’re prioritizing industry experts who offer actionable insights, often for a fraction of the cost.
Event planners want better pricing, and service gaps are a challenge. Encore CEO Ben Erwin talked candidly at the Skift Meetings Forum about how the AV giant is addressing these issues.
The economy appears on the rebound heading into 2024 amid low consumer sentiment. Will downtrodden consumer attitudes impact event spending for this year?