Articles tagged “brands”

Brands are making bold experiential moves, and the events industry stands to benefit — if it delivers on the promise of meaningful experiences.

The proliferation of hotel brands has made planners’ jobs more confusing – and had little influence on their final choices for meetings.

As Covid shifted the world off its axis, the value of belonging to a group was magnified. Emerald has created a new division – Xcelerator – that keeps its focus on both community and a bold plan to launch 50 new brands.