The event tech market is shrinking even as its capabilities expand, with every AI integration raising the bar for what planners expect out of the tools.
AI continues to reshape event technology, with innovation now focused less on novelty and more on meaningful automation. The latest wave of launches points to a maturing ecosystem where smarter tools are becoming standard, not optional.
Brandlive is acquiring Notified's virtual event and webinar business, but Notified is holding on to the version of the tool used for sensitive investor relations calls.