Articles tagged “Branding”

At this year’s IMEX, sneakers were the footwear of choice – but not just for comfort. Attendees used their sneakers for contests, activations, branding and to show off their personal style.

Building a brand by thinking like a marketer is the key to creating a successful trade show exhibit experience that achieves business goals.

How consummate teamwork and collaboration attract major sporting events year after year, creating major economic benefits, tourism spending, brand appeal, and lasting legacies.