Articles tagged “Bizzabo”

The event tech market is shrinking even as its capabilities expand, with every AI integration raising the bar for what planners expect out of the tools.

Gartner’s latest assessment of event tech vendors comes with a new name, a narrower scope, and a reshuffled leaderboard.

The event tech landscape continues its AI acceleration, with several major platforms — as well as destinations and companies outside the event tech sector — rolling out AI-powered features. Meanwhile, strategic acquisitions signal ongoing industry consolidation.

Ranking all-in-one event management platforms with many variables and permutations is no easy feat. However, Forrester tries anyway, and the results are worth a look.

Three event technology companies were named leaders from a total of 13 assessed in Gartner's latest report.

Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo report. 

Wrapping up an intense year filled with ups and downs, we share the most popular news stories published on Skift Meetings in 2022.

When one of event tech’s largest providers makes the difficult decision to cut almost a third of its staff it sends shivers down the spine of everyone working in the sector.