A new report from Cvent indicates that Australian business event professionals are increasing event volume and spend, despite cost control being their top challenge.
Australia is looking to quickly rebuild its pipeline of international events following the disruption caused by the Covid pandemic. Hosting the region's industry trade show and relaunching an iconic destination showcase event is a sign that Australia means business.
Since 1987, South by Southwest (SXSW) and Austin has been a convergence of film, music, education, and culture, a global destination for creative people to connect, collaborate and think outside the box. As SXSW expands into Sydney, this annual gathering offers many new and expanded possibilities for groups.