Articles tagged “attendance”

Data, paired with insights, is at the core of successful event marketing decisions and is more critical than ever. It helps meeting professionals design events that appeal to the audience they are hoping to attract.

Gathering audience data is key to understanding the priorities of meeting attendees. Through analyzing and interpreting both sentiment and behavior data we can improve the way meetings are designed.

Wrapping up an intense year filled with ups and downs, we share the most popular news stories published on Skift Meetings in 2022.

Stressed teams, less demand, the popularity of drive-to destinations, and shorter lead times are among the findings of the Skift Meetings State of Business Events report.

Planners of in-person events aren’t seeing the attendance levels that they want. Are they being unrealistic, or are other factors at play?  Is their communication strategy on target?

The floodgates have opened, and travel is back, but where have all the event attendees gone? A number of factors have grounded them and kept attendance well below pre-pandemic levels.