At this year’s PCMA Convening Leaders in Houston, the spotlight was on helping event planners navigate and meet the needs of increasingly international audiences.
In an industry where presence is everything, key destinations conspicuously duck out of IBTM World as parent company RX shifts its gaze to the tantalizing markets of Asia Pacific.
For 36 years, SXSW and Austin have been synonymous. Not anymore. In October, this annual convergence of creativity will descend upon Sydney, Australia, focusing on the Asia-Pacific region.