Articles tagged “activations”

Major League Baseball hopes to hit a home run with groups through a new strategic partnership. Competitors on the field are joining forces off the field to attract groups.

Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach.

Building a brand by thinking like a marketer is the key to creating a successful trade show exhibit experience that achieves business goals.

Montreal’s image as a creative hub owes a lot to C2. The iconic business event plays a key role attracting investment to the city and creative sponsor activations are an important part of how it delivers value.

Andrew Pearson is the chief marketing officer at Webex Events (formerly Socio). Pearson is an experienced co-founder, sales specialist and marketer with an impressive track record of scaling SaaS companies,…