Visit Phoenix

Urban expansion presents a golden opportunity for smart city planning that benefits both events and the local community. Find out how Phoenix has become a shining example of urban renewal with its updated transportation infrastructure, new research hubs, high-tech manufacturing, and collaborative sustainability initiatives.

In this video from the Skift Meetings Forum 2023, we hear from Lorne Edwards, chief sales officer for Visit Phoenix, about the evolving role of destination marketing organizations (DMOs) in connecting growth industry sectors and research expertise to event organizers, in turn uplifting the local community and driving global innovation.

Phoenix has long been known for its luxury resorts and scenic desert terrain, but it now also boasts some of the country's best amenities for hosting major events. From state-of-the-art transportation options to renovated five-star hotels to industry-leading sustainability efforts, discover all the reasons that Phoenix is quickly moving up the ranks as a premier event destination.

With competition for in-person events increasing, it's never been more vital to get your marketing campaign right. One surefire way to amplify your event buzz is by choosing a trending destination, such as Phoenix — soon to be host of the 2023 Super Bowl. Here are four ways this "it" factor can make your attendance numbers go the extra mile.