Visit Florida

VISIT FLORIDA, the state’s official tourism marketing corporation, serves as Florida’s official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996.

Industry News

Open-for-Business Destinations Showcase Hybrid Event Potential

There is a growing consensus that hybrid events will dominate in 2021, but industry best practices are still being refined. The few places currently allowing in-person events give planners the real-world models that they need to plan successful hybrid events. 
Destinations

Micro-Experiences Give Corporate Events Unique Appeal

With consensus growing that hybrid formats will become the go-to option for events, planners face the challenge of making the in-person experience worth the added expense and risk. The solution: micro-experiences. 
Destinations

Smaller Destinations Make the Perfect Backdrop for Hybrid Events

Covid restrictions on crowds mean lower attendance numbers, but these necessities can lead to new possibilities for smaller destinations and venues. Small-scale options often offer more character in the form of an interesting event narrative.