Two years into the pandemic, the event industry is still grappling with uncertainty — but it is better prepared than ever before. Join us to hear top insights and predictions for 2022 from industry leaders, including the organizers behind major exhibitions, key association executives, agency planners, and venue management companies.
5 Ways to Better Partner with IT
When we travel, we often find ourselves in a situation where we don’t fully understand the language and the culture of our destination. In these situations, a warm and slightly-apologetic smile can go a long way, and a dose of humility can help smooth out most casual communication barriers. Most people appreciate it when you […]
Lead Retrieval Just Got Better: 5 Trends to Watch in 2020
Lead retrieval is a major focus of exhibitors and marketers when attending trade shows and conventions. In fact, 68% of B2B marketers find that events are the most valuable source of top-of-the-funnel leads. However, you may be surprised to learn that only about 20% of trade show exhibitors follow up with their sales leads.