Marriott Bonvoy Events™

By now it's old news that business professionals are looking for bleisure travel experiences. How can meeting planners and event organizers capitalize on this growing movement? Here are five ideas for five different types of events.

In this video from the Skift Meetings Forum 2023, we hear from Glenn Stress, VP of global B2B events and programs for Marriott International, and Naomi Claire Crellin, founder and CEO of StoryCraft Labs, about how their six guiding principles for experience design in the meetings and events industry can help planners cut through the clutter to design more inclusive, immersive and playful events.

The industry may be celebrating the return of in-person events and meetings, but that doesn't mean anyone wants to go back to business as usual. Here are five event trends that will help your meetings live up to shifting attendee expectations.