This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. It’s no secret that event planners are experiencing more pressure than ever to apply the hottest marketing trends to their own industry. Taking a page from experiential marketing, event planners are expected to deliver an unforgettable experience. What’s […]
Event Branding: 5 Ways To Stay Fresh And Relevant
This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. Years ago, event branding generally mirrored that of the hosting organization. Event ‘branding’ was reduced to easily recognizable stylistic elements – fonts and colors, a logo. Now, event branding has evolved past that and is more about messaging, sentiment, […]
The Future of Experience Design: What Event Planners Need to Know
This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. Just a few years ago, event experiences were the cure-all solution that event planners were looking for. The oft-given advice was to offer an experience because we all remember how experiences made us feel. But then they […]
8 Ideas to Embrace a Wellness Culture at Events
This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. The wellness trend began by offering healthier meal options but has now blossomed into an entire culture for events. As people’s personal values are developing and they become more mindful in their personal lives, their expectations for meetings and […]
How the Trend of Festivalization Is Changing Events
Conferences are undergoing a change brought on by the audience’s desire to be immersed in days of excitement. This event trend of “festivalization,” how festivals are redefining conferences and other events, is one to watch and heed. What is Festivalization? Festivalization is a sweeping event trend, largely fueled by the audience’s desire to be plunged […]