It’s more important than ever for event professionals to stay ahead of the game. By analyzing and interpreting fresh data we can determine the most important trends for 2022.
How to Put Your Webinars to Work in 2022
Webinars are an effective marketing tool typically used to share knowledge, engage with existing and future customers, and position your organization or brand as a thought leader. But existing webinar formats rely on basic video conferencing tools and outdated modes of live streaming — the webinars you host in the future will need an upgrade. […]
Looking Beyond Basic Reporting: How Event Engagement Scoring Supports Marketing and Sales Teams
Events have always been a major facet of many companies’ marketing strategy, but the data they produce hasn’t always lived up to the standards of larger digital marketing campaigns, where cost-per-click, bounce rates, and impressions are common dialogue. Typically event marketing is viewed as an offline activity. However, there is a substantial amount of data […]
Do You Need an Event Technologist?
Virtual is still an unfamiliar event format for many, but it’s not diminishing in importance even as in-person events make a comeback in many cities. Event planning teams have to prepare themselves to mix virtual with onsite in the context of a ‘new normal’ hybrid future. Feeling anxious yet? Don’t worry, that’s where the event […]
3 Ways Internal Events Reinforce Company Culture
This is a sponsored post from Cvent. More information about Event Manager Blog’s sponsored posts. Internal events or meetings are organized at all companies in one form or another. These can be as small as a weekly team meeting or as big and complex as an annual field meeting. Internal events reflect a company’s culture and […]
4 Benefits of Hiring an Event Technologist and How to Find One
Event technology has given event planners more opportunities and more to contend with than ever before, and a new role is emerging to help them take advantage: the event technologist. Here are four reasons to consider one.
Your Guide to the Perfect Event Space
This is a sponsored post from Cvent. More information about Event Manager Blog’s sponsored posts. It’s easy to find yourself overwhelmed with the task of selecting the perfect space for your event. It’s one in a long list of thankless event planning duties fraught with pitfalls. Will your attendees like your choice of destination? Will […]