Arizona Office of Tourism Partner Content

Creating authentic and unexpected experiences is a surefire way to maintain attendee engagement, thus making your event much more valuable than a standard day inside a convention center.

The trend for mystery trips is on the rise — but your destination doesn’t have to be a secret to be a surprise. We reveal how event planners can inject the unexpected into their next off-site meeting by seeking out classic activities with a dash of quirkiness, creativity, and place.

This guide offers a look at how to surprise and delight small groups with culturally-immersive experiences and adventures so extraordinary that attendees will put away their smartphones and soak in the surroundings.

Bleisure travelers don’t want the same old travel experiences they see on social media; they want to be the first in their friend group to explore and adventure somewhere new. Here’s how meeting planners can organize professional gatherings that fulfill that dream.

Gone are the days of fly-in, fly-out meetings and events. Attendees no longer want to stay within the bubble of their hotel room or a conference venue. Instead, they want to break out and explore. Curated in partnership with the Arizona Office of Tourism, here are seven ways to create authentic event experiences in tune with local nature, culture, and history.

Outdoor activities and events are more popular than ever, but this means more pressure to avoid the pitfalls that can come with large crowds. Safety and sustainability are paramount. Here are three best practices to ensure a foolproof checklist for outdoor activities.

Burnout is a growing crisis among business professionals, and excessive screen time may be partly to blame. Here are three ways to help your attendees unplug from their devices, reconnect with the moment, and recharge their own batteries.

Your attendees are arriving with new expectations about what’s on the plate and what’s at the bar. Learn how to exceed those expectations and turn your event into a culinary celebration that will satisfy every appetite for an unforgettable experience.

This content was created collaboratively by the Arizona Office of Tourism and Skift’s branded content studio, SkiftX.

Fresh ideas are essential for keeping attendees truly engaged. What so-called "rules" are made to be broken? Here are five meeting myths that may be holding back your full creative potential.