Meetings With Meaning: An Introductory Guide to Harnessing the Positive Impacts of Meetings and Events
Meetings With Meaning: An Introductory Guide to Harnessing the Positive Impacts of Meetings and Events
This report, produced in partnership with the IMEX Group, explores the concept of impact and how to ensure meetings and events are catalysts for change.
The importance of meetings and events goes beyond financial ROI, and meeting professionals are uniquely positioned to recognize and harness their wide-ranging impact. However, this calls for the industry to become more deliberate in its design, moving beyond a tick-box approach and toward a profound sense of purpose.
This shift ensures that meetings effectively drive a positive impact and leave a lasting legacy.
With insights from industry experts, strategies, and relevant case studies, this report presents a starting point for more impactful, purposeful meetings and events. It is the ideal entry point for meeting professionals who want to play a crucial role in shaping the industry’s and broader society’s future.
This report looks at areas including:
- Defining impactful meetings
- Exploring why impact matters
- Guidance on where to start and how to take the next steps
- Understanding the connection between impact and purpose
- Demonstrating impact in action through case studies
Eligible for CMP Credit
Skift Meetings is accredited by the Events Industry Council to provide clock hours for webinars, events, or reports. If you are working on your Certified Meeting Professional (CMP) accreditation and want to earn CEs.
This report qualifies for 1 credit under the Strategic Planning category.