Holly Barker is a Digital Native with a passion to help shape events and brands through storytelling, creativity and digital magic. She has over 10 years of experience consisting of social media marketing, events and promotional management, digital marketing, and brand development. Follow Holly at @holsk.
10 Ways to Show Love to Your Event Attendees
I love a good cliffhanger on TV shows, wondering what may happen next to my all-time favorite couple or characters I have been watching for years and years. The excitement and build-up of watching a show week after week, enjoying storyline after storyline makes me invested in not only the series, but also the characters […]
How to Make Awesome Sponsorship Packages for Trade Shows
Sponsorship plays a huge role in events of all types and sizes today. As an event planner, you may find that today, most event sponsors generate new sales leads, meet new contacts and raise awareness of their brand, products or services as a result of attending and sponsoring a trade show or conference year over year.
Developing your Personal Brand as an Event Planner
Being an event planner is extremely fun (most of the time). Those planners who stand out from the crowd as the best of the pack when it comes to dedication, hard work, creativity and achievements are those who have created a name for themselves in the sea of event managers around the world. The events […]
10 Essential Tips for Planning a Wedding Like an Event Professional
A wedding is one of the most important days in any couple’s lives. From engagement photos, to selecting vendors, to making checklists and choosing your wedding party, there are lots of items that need to be planned out in an orderly fashion up until you say those two magical words – “I Do.” Planning your […]
Event Personalization Tips to Kick Off the New Year
Welcome to 2015! As we move into a new, exciting and eventful new year, let’s prepare for it by going in full force! The best way to go about this is to analyze what we learned as event pros in 2014, and use the data and golden nuggets pulled together from all of the events […]
Brand Storytelling at Events
Good stories get read, maybe archived or used again once, but more than likely they get deleted. Great stories last a lifetime. Think about it – what stories come to mind from this year alone when you scroll through your brain index of the mass social, digital and mobile news articles you have encountered? I’m […]
5 Unique Ways to Make Your Company Holiday Party Enjoyable for Everyone!
Like all event planning projects, planning a company holiday party and projects around the office should focus on the attendees. Organizing annual office holiday soirées should be fun, memorable and bring everyone together for the special gift of bonding and making everlasting team-building memories to share into the New Year.
You Have 8 Seconds to Make Your Event Count!
There’s a big problem event planners today must solve as we creep into 2015 and begin mapping out our event marketing strategies for the year ahead. If you have not noticed, attendee knowledge has increased year over year, and the rate is accelerating rapidly. We have any information we need at our fingertips, available 24/7 […]
4 Ways to Capitalize on the Power of Video Engagement
As an event planner, you want to entice your audience in every way possible to attend an event. Sure, there are the usual go-to’s when planning your event marketing strategy – some of those range from creating an engaging website with collateral downloads, information on how to get the event app, and of course, exciting […]