Angela Tupper is the Branded Content Editor for Skift Meetings. She has been reporting on both event industry news and event technology for the last four years. Angela’s background includes a combination of writing, editing, marketing, and teaching roles, as well as hands-on experience with association events. With an interest in all topics related to events, she is keen to learn more from industry professionals. She currently calls Montreal, Canada, her home city.
How Best to Avoid Covid Risk Getting To and From Events
Travel shut down as quickly as events were cancelled, but October 18 marked the first day since mid-March when the TSA recorded more than a million passengers in transit. What can event professionals do to help manage travel risks for attendees? If planners want to keep their events as protected from COVID-19 as possible, they […]
How to Build Community Around Virtual Events
Even in the best of times, event brands spend an enormous amount of time and energy attracting an audience for punctuated events that they hold for a few days at a time, once or twice a year. For virtual event organizers, the challenge is even greater. Attendees are deluged with options and usually have the […]
6 Strategies to Market Hybrid Events to Virtual and Live Attendees
Hybrid events require planners to attract in-person attendees without alienating virtual attendees, and to compete for the attention of a virtual audience in a saturated market. How can planners market their events to stand out and appeal to both groups?
What US Election Results Will Mean for the American Event Industry
With President Trump suspending stimulus negotiations until after the election is decided, much uncertainty remains. What will November’s results mean for an event industry struggling to recover?
Are New Event Cleaning Protocols Just Hygiene Theater?
With the increasing realization that Covid-19 can spread through the air, emphasis has gradually shifted away from surface transmission. Some are even dismissing sanitation measures at events as mere ‘hygiene theater.’ What does the evidence tell us?
The Impact on Small Businesses From All of the Cancelled Trade Shows
In 2019, events were widely considered one of the most effective B2B marketing strategies. With so many small- to medium-sized enterprises (SMEs) already struggling to maintain profits, how are they coping without the benefit of traditional trade shows?
The 10 Biggest Covid Myths Event Planners Need to Ignore
Since the onset of Covid-19, myths about its origins and its very nature have abounded. In this article, we discuss 10 of the most stubborn misconceptions and why it’s important for event planners to see past the rhetoric.
Even Smaller Events Will Have Crowd Management Guidelines
The American National Standards Institute (ANSI) just released crowd management guidelines, but what do these add when event occupancy numbers are at an all-time low? Event Safety Alliance VP Steven Adelman insists they’re as necessary as ever.
Do We Really Need to Stay 6 Feet Apart at Events?
Social distancing has been both the crux of Covid-19 safety measures and the single biggest bane to events, but new research suggests that the six-foot rule needs revising: planners may be more restricted in some ways, less in others. Here's why.