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Selecting the right event date goes beyond just checking a calendar, it’s a strategic decision that can make or break attendance.

Planners put so much focus on the meeting experience that they sometimes overlook how much logistics have an impact on content.

3D projection mapping is a powerful tool to captivate audiences and maximize event ROI. And the best part, it might be more affordable than you think.

Pop-up events might have started out as a trend but they’ve become an integral part of the marketing mix.

Trump-imposed tariffs on imports from countries including Canada, Mexico, and China are forcing event planners to navigate rising costs and operational uncertainties. 

Tariffs can trigger unexpected cost spikes for both planners and suppliers. Building flexibility into contracts through substitutions and force majeure protections can help mitigate financial surprises and keep events on track.

Pick a task, from emails to seating charts to FAQ documents, and there’s probably a way AI can help, said these two meeting pros during Skift Meetings’ recent AI & the Future of Events virtual event.

Major events industry players including Emerald, Freeman, and Impact XM are expanding their global reach and diversifying offerings. 

When it comes to making meetings accessible, the only way to ensure that you have covered all your bases is to know that you have asked all the right questions.

Generalist AI tools like ChatGPT and Copilot are being replaced by agentic AI, which can customize and deploy AI models for specific tasks. Are event planners ready?

Neurodivergent individuals can account for as many as 1 out of 5 of your attendees. Here’s how to design events with this group in mind.

QR codes have become common in our everyday lives, but how can they be used for events?