Event Design

Plan better events by learning everything about meeting design. Make your attendees happy by learning more about the tools and techniques to design better events. Perfecting meeting design techniques means to have greater impact, change behavior and achieve your event objectives.

Destinations

MPI Reconnects with Its European Community

Two years later than initially planned, MPI's European conference attracted around 300 participants to Brighton, UK. Over three days, meeting professionals discussed the need to build forward rather than build back.

Miguel Neves | 2 years ago

Event Design

Memorable Meetings Activate All Senses

Google Xi Days, which gathered an eclectic group of thinkers together to imagine the future of the events industry, engaged all five senses making it more compelling for all.

Andrea Doyle | 2 years ago

Event Design

How to Make AI Your Event Marketing Copilot

With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind.

Miguel Neves | 2 years ago

Jennifer Coolidge and Jon Gries of The White Lotus on a Vespa.

Event Design

What The White Lotus Can Teach Event Planners

Meeting professionals can learn how to avoid making major mistakes in food and beverage, attendee health, and more by heeding the lessons of the offbeat hit TV show, The White Lotus.

Louise Felsher | 2 years ago

Event Design

Event Report: Google Xi Days

Google Xi Days colored outside the lines, shifting paradigms to create an all-encompassing future for the events industry.

Andrea Doyle | 2 years ago

Event Design

Effective Meetings Must Match Audience Needs

Younger, more savvy meeting attendees expect gatherings to be integrated, forward-thinking and evolved.

Andrea Doyle | 2 years ago

Diversity and Inclusion

Google Event Makes Attendee Belonging Top Priority

For an event to be truly successful, it must instill a feeling of belonging, which in turn is an act of inclusion. That is exactly what Google's Xi Days did.

Andrea Doyle | 2 years ago

Small group of people sitting on chairs at long tables in an office or lounge looking and listening to a speaker presenting in front of a TV on a stand

Event Design

6 Reasons to Hold a Meeting

Well-designed meetings deliver results and satisfy one or more of the six reasons for holding a meeting. While meeting in person is preferred, it's not enough. Meetings are only effective if they adequately address business needs.

Miguel Neves | 2 years ago

Event Design

Corporate Planners Reimagine Event Excellence

Corporate planners are building new centers of event excellence in new and collaborative ways. Some aim to inspire the entire meetings industry, while others focus on standardizing their event design and procurement processes.

Miguel Neves | 2 years ago

Event Design

New Trends for Wellness in Meetings

Move over yoga. New wellness trends like forest bathing, sound healing, and equine experiences are becoming part of today’s meeting agendas.

Andrea Doyle | 2 years ago