Event Design

Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach.

Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year.

President Bill Clinton, Secretary of State Hillary Rodham Clinton, and actress Mayim Bialik were all keynote speakers at PCMA Convening Leaders 2024. Were these controversial choices worth the risk?

Today’s incentive travelers want more than just a free trip — they demand deep, meaningful experiences that are good for the planet and food for the soul. Here are three ways incentive destinations can help travelers connect not just with each other but also with their purpose and place in the world.

Conferences and events are digging deeper to excite and engage younger attendees, and typical keynote presentations aren't the answer.

What turns a good event into a transformative experience? We showcased some of the best events of 2023 at our virtual summit and asked event professionals in attendance about what they’re doing to change their own approaches to building a community.

The latest Skift Meetings virtual summit took the audience behind the scenes of some of the most innovative and inspiring approaches to event experiences of the year.

Meeting planners have the option to settle for pre-packaged events to make their lives easier. Or they can collaborate with destinations on unique event themes that create unforgettable, lasting memories.

Bleisure travel is here to stay, so why not build meeting agendas with a balance of business and pleasure baked right in? We look to Budapest for four great ways to infuse an event schedule with cultural experiences of all kinds.

Most panels are a waste of time. A shame, as they can be highly productive when planned with intent.