Event Design

From beach volleyball and gymnastics to tennis and dressage, hip-hop star Snoop Dogg was in the crowd cheering during the 2024 Paris Olympics. His involvement underscores how an unconventional celebrity can amplify an event's impact and broaden its appeal.

The Olympics opening ceremony in Paris unfolded under an unexpected veil of rain, adding an unplanned layer of drama. But this was just the beginning.

C2 has always been high on the list of the world’s most creative events, often resembling a conference meets carnival. We checked in with C2’s creative director to find out what worked this year and how the event has evolved since the pandemic.

Discover creative booth activation ideas, effective marketing strategies, and proven techniques to attract and engage attendees effortlessly. Boost your next event's success and turn visitors into valuable leads.

Creating authentic and unexpected experiences is a surefire way to maintain attendee engagement, thus making your event much more valuable than a standard day inside a convention center.

Jason Sudeikis, the creator of Ted Lasso, was a no-show at a recent convention he was to speak at. Business events professionals are asking if celebrity speakers are even worth it.

Outdoor events should always be handled with care. Contingency plans are a must, especially when the temperature soars.

Gone are the days of fly-in, fly-out meetings and events. Attendees no longer want to stay within the bubble of their hotel room or a conference venue. Instead, they want to break out and explore. Curated in partnership with the Arizona Office of Tourism, here are seven ways to create authentic event experiences in tune with local nature, culture, and history.

Logistics are important when planning conferences but often overshadow what most are in the room for, content.

Keynote speakers and other presenters provide much of the draw for events but getting the intro wrong can potentially kill the vibe.