Event Design

When Salman Rushdie was stabbed on stage in full view of the audience at a speaking engagement at the Chautauqua Institution, it was the latest in a series of high-profile attacks during public events. What can event planners do to ensure this doesn't happen at their gatherings?

A revenue crunch is driving B2B trade shows to open up to consumers. This may be another way distributed workforces are forcing a blending of our professional and personal lives.

Conferences and events are finding themselves digging deeper to excite and engage younger attendees. A scarcity of the new generation of participants leads to diverse attempts at attracting this demographic.

With inflation rising and competition for attendee attention heating up, event organizers can't afford to miss the mark. A solid event strategy is now more necessary than ever, and the surest way to get there is by learning from event data. How do you figure out which data will deliver real value? That's where the right guidance can be vital. Here are 11 expert tips that will empower you to leverage event analytics at every stage in the planning process.

Labor shortages are impacting events in multiple and sometimes completely unforeseen ways. Four event experts candidly share their horror stories. Treat these as warnings for those hosting events in the weeks and months ahead.

When bourbon maker Old Forester started offering alcohol-free mint juleps at the Kentucky Derby, it became clear that non-alcoholic beverages had become a thing. And to many event planners, the…

“How do you effectively connect online attendees and bring them back into your event?” asked Sean Perkins, Vice President, Marketing, Consumer Technology Association (CTA), producer of CES, during Skift Meetings'…