Event Design

Evoking emotion and stimulating the senses is the key to attendee engagement and creating positive, lasting memories, yet most planners still neglect experience and stick with convention. 

Working from home offers many benefits, but building trust and forging connections is harder. Designing purposeful, engaging events can help.

Meetings and events now play a pivotal role in reconnecting teams within a supportive, nurturing environment. Every element of meeting design needs to be carefully considered with delegate welfare in mind. That's why selecting the right venue or partner is the first step to addressing attendees’ holistic wellness needs.

Having designed meetings since 1992, Eric de Groot is uniquely experienced in creating human gatherings. He believes that a collaborative approach is needed to create meetings that change behaviors and drive businesses forward.

The festivalization of events trend reached a whole new level in 2022 with a private three-day experiential music festival featuring superstar Bruno Mars. Corporations globally are investing in festival experiences as strategic incentives to attract and retain young talent.

Montreal’s image as a creative hub owes a lot to C2. The iconic business event plays a key role attracting investment to the city and creative sponsor activations are an important part of how it delivers value.

Gathering meeting professionals for a reception after a long day at a conference is okay, but what if an activation was added where they take home something they will enjoy for years to come?

Accessibility is a buzzword in the business events industry but is there a true effort to ensure all attendees, including people with disabilities, can participate?

Perfecting in-person meeting agendas may require a break with tradition. Here are 5 ways a thoughtfully reimagined agenda will secure more registrations and deliver more value to discerning attendees.

Successful meetings and events are designed to meet the needs of all attendees who must be motivated to attend. If they can get the information being presented online, they will not expend time or money.