Open Source is a choice that I’ve made in my life. I love what is open and collaborative. I love it so much that I made a preso on Open Source and Open Source Marketing in my E-business Marketing MBA Course. The Collaborative approach should be adopted in project and event management. Users, customers, clients […]
Inspiration
Event Segmentation and Targeting
Identifying the target of an event is of utmost importance for a successful and smooth event. Having clear targets helps in choosing correct strategy, promotion, price and place. In order to select our target we firstly need to segment our market. Segmentation is one of the least understood marketing techniques. A market could be segmented […]
Julius Solaris | 17 years ago