You could definitely tell that the event was mostly planned via Twitter. I remember logging in on the official website 10 days before the event and there was only two sponsors there. As the event came closer and the community started to be interested, at least 6 more sponsors jumped on board. Impressive.
My question before the event was how do you actually make sure that there is a good mix of people attending the event? Will there be 14yrs old kids mixed with Social Media experts in their 50s?
This was the single aspect that impressed me the most. The mix was perfect, I could run into good business contacts, as well as in friends or funny people. The twitter community did definitely defined itself at the event as very energetic, full of great ideas and very sociable. Remarkable.
Location & Logistics
Location was the Doon, a trendy Trafalgar square club. @amandita managed everything smoothly. Free drinks were poured efficiently (maybe too efficiently in my case) and the premises served the purpose. Although some peeps were complaining about the music being to loud, there were areas in the back dedicated to talking with no noise whatsoever.
I think that the logistics really reflected the twitter environment. The “everyone section” where noise is obviously there, but also the “you and your friends” area where things are calmer and deeper talks take place. I suggest this formula for those willing to organize one. Successful.
Another plus was definitely the raffle (with money donated to charity) and really relevant prizes. Moo was on board and that is very cool if you like to be social. Yummy.
What I did not like
Nothing much, but obviously integrating twitter on a screen with live twits was a must and possibly we’ll see that at next editions. Details count.
Other reviews of the event (thanks Pudding relation for the list):