Event Management

3 Free eBooks for Event Professionals

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Event Marketing 2.0:

This is a sponsored post written by Eric Eden, Vice President of Marketing for Cvent. For more information about sponsored posts click here.

These days, no event can reach its potential without tapping into social media and mobile apps. The days of calling social media a fad are long gone, more than half the global population is under the age of 30 and 96% of them are on one social media channel or another, ignoring this space will be detrimental to your next event.

Attendees and possible attendees are on social media talking about your event and you have the opportunity to join the conversation and be a valuable contributor.

Impressive Numbers

With smart phones sales passing 1 billion this year, the mobile space cannot be ignored either. Did you know that more than 80% of meeting professionals have a smart phone, but only 9% of planners offer a mobile app?

With the average person looking at their phone 150 times a day, or once every six-and-a-half minutes of every waking hour, you have a huge opportunity as planners to capture valuable real estate for new registrants and attendees.

How to Get Started

Getting started on these new platforms can seem daunting. That’s why Cvent has published three eBooks that provide strategies and tactics to ensure you are maximizing all these new channels for your event. These eBooks focus on the next phase of event marketing to help planners enhance the entire event experience for attendees, speakers and sponsors by harnessing the power of social media and mobile apps.

These eBooks will give you a deep understanding of how to leverage these channels as well as tactical checklists that will have you harnessing the power of social media and mobile apps in no time!

– Discover how to develop a social media strategy for your event and drive more registrations before your event. This eBook covers the social media landscape as it relates to event planners.

Social Media Power Plays for Events: Strategies and tactics change when your event goes live, find out how to engage attendees and amplify your events best moments.

Mobile App Marketing Playbook: Outlines how a custom mobile app for your event can gain exposure for your event on screens that rarely go dark: smart phones and tablets.

You can get the complimentary bundle just by entering your details here. Do not miss this awesome opportunity.