Smart Events: A Way to Boost Event ROI & Attendee Experiences

Session Summary

As in-person events make a major comeback this year, many might be tempted to return to business as usual — but this strategy risks falling behind the competition at a time when attendees are increasingly selective about the events they attend in-person. It’s time to get smart about event design, and that means embracing the advantages and efficiencies that technology offers. 

In this webinar, you’ll learn:

• What a smart event is, and why they’re no longer just a ‘nice to have’
• How to use smart events to provide a better experience for both exhibitor and attendee
• How to create a smart attendee journey with recommendations, personalization, and engagement
• How to maximize sponsor and exhibitor ROI with smart matchmaking and real-time lead capture
• How to keep attendees engaged, all the way from pre-event to post-event

Speakers