Smart Events: A Way to Boost Event ROI & Attendee Experiences

DateJune 30, 2022
Time12:00pm EST
SpeakersMatt Snodgrass, Angela Tupper
Watch on Demand
Sponsored by:

Session Summary

As in-person events make a major comeback this year, many might be tempted to return to business as usual — but this strategy risks falling behind the competition at a time when attendees are increasingly selective about the events they attend in-person. It’s time to get smart about event design, and that means embracing the advantages and efficiencies that technology offers. 

In this webinar, you’ll learn:

  • What a smart event is, and why they’re no longer just a ‘nice to have’
  • How to use smart events to provide a better experience for both exhibitor and attendee
  • How to create a smart attendee journey with recommendations, personalization, and engagement
  • How to maximize sponsor and exhibitor ROI with smart matchmaking and real-time lead capture
  • How to keep attendees engaged, all the way from pre-event to post-event


Matt Snodgrass
Director of Marketing, Swapcard

Angela Tupper
Branded Content Editor, Skift Meetings

Eligible for CMP Credit

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Skift Meetings is accredited by the Events Industry Council to provide clock hours for webinars, events, or reports. If you are working on your Certified Meeting Professional (CMP) accreditation and want to earn CEs.

This report qualifies for 1 credit under the Strategic Planning category.

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