This is a guest post by Thorben Grosser. He assisted in the planning of world-renowned film festivals including Edinburgh, Berlin, and Venice. He co-published the book Event Marketing for Wiley and Sons. Thorben now works for a popular mobile event app company. You can find him on Twitter or on his website. Have something to […]
Will Passbook Change The Way We Buy Event Tickets?
The newly released iOS6 marks the launch of a new service called Passbook, a bold move by Apple to change the event industry for good. Will it work? iOS6 has just been released for the rest of us. After months of anticipations and excitement, significant new features appeared for what is the most popular phone […]
Google Enters The Realm of Online Events
News is that Google just announced Course Builder, a suite of tools to run courses, seminars, workshops online. Here is what you need to know. No secret that Google is trying to make an impact in the event industry. The omnipresent tech giant is developing more products aiming to take events online. This move signals […]
5 Event Marketing Dashboards for #eventprofs
Event marketing dashboards, are the new hot thing for event lovers. They help you to save time and possibly bring a few attendees in. Here is an overview of some of the most powerful ones. I believe event dashboards are the next big tool for event planners and marketers. In a fragmented social media environment, […]
Event Startups: Does Excitement Mean Success?
A few months ago I was very excited to invest a small capital in Eventasaurus. It so happens that Eventasaurus does not exist anymore. Here is what I learnt from this failure. I was quite thrilled a while ago when I got approached by Eventasaurus. The service was innovative back in July and I really […]
Why #eventprofs Should Start Using Eventifier Now
I just spotted a great little tool called Eventifier. I believe you should give it a go. It doesn’t happen very often that I look at an event tech start up and think: “This makes total sense”. Sometimes I am completely wrong, some other times I tend to nail it. I was just tweeting happily […]
Did You Know Twitter Can Livestream Your Event?
It got somewhat ignored by most technology blogs and event planning outlets, but yes Twitter offers live streaming for events. Here is what you need to know. In the past few months we’ve got proof that Twitter loves events. They launched Hashtag Pages with Nascar being among the first to showcase the possibilities. Then we […]
Google+ Launches Events: The Aftermath
Oh dear, oh dear. This Google+ Events launch was a quite a disaster. Spamming and irrelevance were the biggest issues, but is it all bad? We announced Google was launching an event section for Google+ and so it happened. What I could not forecast was the nightmare sparked from the launch and the overall feeling […]
CrowdCompass Mobile Apps for Events: Accelerating Popularity
This is a sponsored post by Cvent written by Kevin Long, Director of Marketing for CrowdCompass Mobile Event Apps (at Cvent). For more information about sponsored posts click here. Imagine all the months of hard work you’ve put into your event suddenly disappearing. Your attendees can’t access any event info. A speaker presents to an […]
Google Takes Events Seriously
Few recent moves tell me that Google is giving a lot of attention to the events world. Here is why. Events are hot for companies like Twitter and Facebook. Hashtag Pages are the latest move by Twitter. Facebook is constantly tweaking their event pages and offering integration with major ticketing platform. Google is not a […]