The event industry is in the most precarious position it has ever seen, and the future is shrouded in uncertainty. The outlook for events will depend on a number of factors: resurgences of the virus, medical advances, restrictions on travel, the economy at large… But the industry will persevere. Event planners are a resourceful breed […]
How SEO Firm Moz Successfully Reimagined Its Flagship Event as Virtual
Moz recently pivoted its 15th annual MozCon to virtual in less than three months. The goal was to deliver the same value that attendees had come to expect from the live event, and it received rave post-event reviews. Here’s how Moz did it. SEO software company Moz hosts its in-person convention, MozCon, each July in […]
How to Keep Your Virtual Event Secure From Cyber Threats
At this point, we’ve all heard the stories of Zoom webinars being vulnerable to Zoombombing and trolling from unwanted and unexpected guests. Over half of eventprofs have pivoted their events online in the last few months, and with that massive rush online came a widespread lack of regard for digital security and privacy. As event […]
What Tech Needs to Provide to Make Virtual Events a Success
In fact, 40 percent of respondents to a recent EventMB survey answered “no” when asked if they had been successful at pivoting their events to a virtual platform. When asked to evaluate their successes in terms of a sliding scale instead of a yes or no answer, roughly 60 percent of respondents had less than […]
Keeping Attendees Engaged Is the Biggest Challenge for Virtual Events
There has been a lot of hype around virtual events since the beginning of the pandemic, but not all of it has been borne out by experience. While some eventprofs have enjoyed higher profits and increased attendance rates as compared to live events, many are not finding the format to be a viable solution. Online […]
Why Can’t Planners Turn a Profit with Virtual Events?
While the event tech industry is answering the demand for virtual solutions by doubling down on their virtual and hybrid offerings, in the current environment, virtual events are simply not a viable way for many planners to make a profit. Recent EventMB research found that 40% of eventprofs have not been able to successfully pivot […]
The Future of Events Is Definitely Hybrid: What Will They Look Like?
62% of event planners say that the future of events is hybrid. When we asked the direct question in our latest report, The Virtual Event Tech Guide, the majority of our sample seemed to agree. What we don’t know are the characteristics of these hybrid events. Every country is dealing with reopenings in their own […]
EventMB and SpotMe Partner Up to Bring You Better Virtual Events
EventMB has been at the forefront of the virtual event revolution. Since February, over 25,000 event professionals have attended our events. As we grow tired of content being thrown at us, we expect more from virtual experiences. We have been using Zoom for over two years to run dozens of webinars. Yet, we felt that […]
The First 5G Augmented Reality Event Just Happened. What do we need to know?
I was checking my Twitter feed a few days ago when I stumbled into this tweet from Verizon. We’ve created the first EVER 5G AR concert experience with @Verizon and @LiveNation happening at @ChaseCenter. Tune in TONIGHT at 9:15pm PT on @twitter to get a taste of this groundbreaking 5G experience. #5GBuiltRight #WorldWarJoy pic.twitter.com/e0HzHZlZDY […]
Dan Berger on his future after the Cvent Exit
I had the pleasure of seeing Dan Berger at Cvent Connect in Las Vegas back in July. We chatted about the sale of SocialTables to Cvent and how the integration was going. I never could have imagined that, only a few months later, he would be announcing his departure. Have a look at the […]