[Event Pic] 07.10.08

Collision attracted 35,000 attendees to Toronto, not without issues. Communication breakdowns between the planning team and security threw a wrench into the sold-out conference’s best-laid plans. Still, the gathering makes it clear that people are willing to travel globally for events when they think it’s worth it. 

With inflation rising and competition for attendee attention heating up, event organizers can't afford to miss the mark. A solid event strategy is now more necessary than ever, and the surest way to get there is by learning from event data. How do you figure out which data will deliver real value? That's where the right guidance can be vital. Here are 11 expert tips that will empower you to leverage event analytics at every stage in the planning process.

Sick of event contracts? They're even more complicated post-pandemic.

Most industry players still insist that business meetings are too complex for instant booking to be a realistic option. Thanks to platforms like Groups360 working together with major hotel brands, those old assumptions are quickly becoming outdated. Instant booking and streamlined RFPs are finally here, and the tools are only going to get better. Find out what’s possible today, and what’s coming soon.

A rogue speaker can damage an event or company's reputation. There's no full-proof way to stop this, but there are ways to minimize the chances of this happening.