Characterized by their agile and dynamic uses, micro-events allow planners to explore out-the-box thinking, deliver unique experiences and utilize unusual spaces — like nature.
Are Cities That Offer Big Financial Perks to Lure Events Hurting Competition?
Some destinations use large incentives to attract events with the promise of government-backed grants. Some detractors, however, argue that they’re ineffective — or so effective that they create unfair competition. Is there a place for so-called subvention as the industry edges towards recovery?
What is the Hybrid City Alliance? Should You Care?
The new Hybrid City Alliance is designed to enable far-flung destinations to join forces for multi-hub hybrid events, but many top destinations are noticeably absent and it’s not clear exactly what has changed about member service offerings. Is it a timely and necessary solution or just a commitment to continue offering the same services?
Can Event Destinations Drive New Business by Hosting Sport Bubbles?
The NBA made headlines with its 2020 sporting bubble held in Florida’s Disney World, and now the NCAA Men’s Basketball Championships has just secured a deal to host its 2021 games in Indianapolis. Is there an opportunity for destinations to rebrand as sporting hubs?
How Destinations and Venues Can Support the Return to Live Events
As long as the pandemic continues to threaten public health, hosting safe events will require a collective effort from all segments of the industry. Destinations play a vital role in standardizing safety protocols, but venues also need to offer well-designed solutions.
Micro-Experiences Give Corporate Events Unique Appeal
With consensus growing that hybrid formats will become the go-to option for events, planners face the challenge of making the in-person experience worth the added expense and risk. The solution: micro-experiences.
Smaller Destinations Make the Perfect Backdrop for Hybrid Events
Covid restrictions on crowds mean lower attendance numbers, but these necessities can lead to new possibilities for smaller destinations and venues. Small-scale options often offer more character in the form of an interesting event narrative.
How Independent Hoteliers Can Win More Meetings and Events
The economic impact of pandemic is exposing weaknesses within the hospitality industry’s meetings and events lines of business, but independent hoteliers have an opportunity to position themselves to thrive as events return.