Industry collaboration takes on added importance in a post-pandemic world. Destinations International has launched a new toolkit to help.
4 Ways to Attract Attendees With a Buzzworthy Destination
With competition for in-person events increasing, it's never been more vital to get your marketing campaign right. One surefire way to amplify your event buzz is by choosing a trending destination, such as Phoenix — soon to be host of the 2023 Super Bowl. Here are four ways this "it" factor can make your attendance numbers go the extra mile.
SXSW Expansion Into Sydney Means New Planner Opportunities
Since 1987, South by Southwest (SXSW) and Austin has been a convergence of film, music, education, and culture, a global destination for creative people to connect, collaborate and think outside the box. As SXSW expands into Sydney, this annual gathering offers many new and expanded possibilities for groups.
Selling Meeting Destinations Must Go Beyond Marketing
Destination marketing organizations have traditionally focused, as the name implies, on marketing. But today, that is not enough. DMOs must also play an active role in promoting businesses and business sectors, managing political and social issues, and helping combat rising costs.
Hot Tech Conference Collision Defies Odds, Draws 35,000 to Toronto
Collision attracted 35,000 attendees to Toronto, not without issues. Communication breakdowns between the planning team and security threw a wrench into the sold-out conference’s best-laid plans. Still, the gathering makes it clear that people are willing to travel globally for events when they think it’s worth it.
Atlantic City – A Budding Destination for Cannabis Events
An effort is underway to make Atlantic City a premier cannabis convention destination. There is talk of a cannabis campus that will grow, cultivate, and sell various forms of marijuana. Can weed do for AC what gambling could not?