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Natalie Campbell-Reid

Natalie Campbell-Reid is a Copywriter and Growth Marketer based in the UK. Natalie's writing marries her interest in technology with a background in organizing, participating in, and measuring B2B events. She has contributed a wide variety of editorial pieces, presentations, and lectures whilst working in the event industry.

Destinations

Are Cities That Offer Big Financial Perks to Lure Events Hurting Competition?

Some destinations use large incentives to attract events with the promise of government-backed grants. Some detractors, however, argue that they’re ineffective — or so effective that they create unfair competition. Is there a place for so-called subvention as the industry edges towards recovery?
Natalie Campbell-Reid | 3 years ago
Industry News

Is Interest in Hybrid Trade Shows Waning?

Despite visitors showing a lot of interest in attending hybrid events last year, there are some signs that attendee enthusiasm may have begun to wane. Does that mean the end of hybrid events?
Natalie Campbell-Reid | 3 years ago