Alex Reynolds, the co-founder and CEO of Vendelux, discusses how data analytics is transforming event marketing and the powerful impact of forging connections in an increasingly digital world.
Technology
Radisson Leverages Automation for Impressive Gains in Group Bookings
Hivr.ai is helping the Radisson Hotel Group rewrite the playbook on group bookings. Impressive leaps in lead-to-quote conversion and customer response rates suggest this automation approach is a game changer.
Miguel Neves | 5 months ago
Business News
Shaking Up Event ROI Measurement
Vendelux's Event ROI Index is a bold attempt to inject scientific rigor into the often-ambiguous world of measuring event return on investment. While the initiative is commendable, the question persists: can an algorithm truly capture the ROI of a handshake?
Miguel Neves | 5 months ago
Podcast
The Drive to Innovate Live Marketing
Delve into the visionary mind of Colja Dams, CEO of VOK DAMS, as he unpacks the transformative intersection of technological innovation, sustainability, and the enduring magic of live events destined to thrive in a post-pandemic world hungry for authentic connections.
Miguel Neves | 5 months ago