Lori Cioffi

Lori has extensive experience as a content strategist in the international business events industry. She was named one of BizBash Media’s Top People in the Events Industry in 2018 and 2019 and is a proud recipient of the Medal of Tourism from France. She delights in connecting people, places and industry partners for their common gain. 

Event Management

How Automation Is the Key to Making Money for Virtual and Hybrid Events

The final part of our four-part series of recordings from the Event Innovation Lab™ at IMEX America focuses on the challenges around monetization of virtual and hybrid events. Get a fresh and somewhat contrarian take on how to generate revenue from online event experiences. 
Event Management

Connection, Entertainment and Choice Are Key Ingredients for Audience Engagement

The third in our four-part series of recordings from the Event Innovation Lab™ at IMEX America features expert insights on the elusive art of engagement. Explore different views on how we can deliver meaningful experiences that move people while engaging multiple audiences via different channels.
Event Management

Going Above and Beyond to Design Inclusive Experiential Events

The second in our four-part series of recordings from the Event Innovation Lab at IMEX America, this post will share expert insights on experiential and hybrid event design. Explore how event design can positively impact the event experience by creating unique moments of engagement and learn how event tech platforms are supporting future-focused event strategies.
Event Management

The Formula for Making Hybrid Events a Success

The first in our four-part series of recordings from the Event Innovation Lab at IMEX America, this post will share expert insights on hybrid event execution. Learn what trends will shape the industry, how venues can help address today’s top challenges, and how to confront the lies we tell ourselves about hybrid events.