Christina Green

Competition is stiff for attendees and for clients. It’s hard to “get heard” in today’s world. Instead of simply beating your competitors in business, let’s focus on understanding their strengths and outdoing them with your unique value.

Want to increase ticket sales without begging and pleading? It’s not as hard as you think. Try these five steps.

It’s not too early to start on next year’s success. Pre-planning in these last few weeks of the year can help ensure you’re ready to hit the new year running. Here’s how to have your most successful year ever.

Have you heard the term “brand activation”? Are you ready to use it to attract a crowd? You should be. While it’s not hard, there are critical things you must know in order to create a strong brand activation campaign.

Ahhh, the drama. If your workplace is seeming more like a soap opera and less like a place of business, there are a few things you can do to end the disrespect you may be feeling as an event planner.

If you’re a corporate event planner, you may already be planning customer meetings. But how do you know when it’s time to transition from meeting with customers on occasion to a full-blown user’s conference? This article will walk you through the steps and the questions to ask.

Most event planners know that PR pros write press releases but you might be surprised to learn they do a lot more that can help you get more people to your next event. Here are 18 ways they can help.

Marketing isn’t just something that happens organically. There’s a lot of work involved and many moving pieces. It all starts with a strong marketing plan. But how do you create one and what is it comprised of? This is what you need to know to get started.

Need a theme for your last-minute event? We’ve got some creative ideas for you. Read on.

Whether your redesign is taking too long or you’re just starting out and have yet to finish your website, if your site isn’t ‘open for business’ there are several website substitutions you can use to keep your current online audience connected to you and your organization.