Cathy Key

Dr Cathy Key has been working in the event technology industry since 2002. During this time she worked side-by-side with meeting planners and built her own successful conference software platform. She is now an independent consultant and writer for Online Registration Review.

Inspiration

How to Use Content to Increase Event Ticket Sales

Increasing ticket sales is the number one issue for many events. In this article, we take a data-driven approach to discovering the weak-link in your event promotion and marketing and look at ways to use content to improve your performance.