Bethany Smith

Bethany Smith specializes in using storytelling to create unique event experiences for her clients. In addition, she runs a blog called The Planner’s Process which aims to help aspiring #eventprofs amass the tools they need.

Event Management

9 Traits of Focused Event Professionals

With the new year finally here, many of us have taken the time to pause for reflection about how we can better ourselves and our businesses in the coming year. Personally, I am working on focus in 2016. Event planners can benefit more than most from some true focus, and in this post, I outline 9 ways that we can all cultivate a little more of it into our hectic lives as event planners.
Bethany Smith | 9 years ago
Inspiration

The 1 Thing Every Freelance Event Prof Needs

If you’re a freelance event planner, or are considering launching your own event planning business, there are many things you will need in order to be successful. However, all the software, inventory, and brand collateral in the world won’t help you as much as a website with a fully fleshed out “Services” page. This post is going to tell you exactly what to include in what is arguably, the most important page on your business website.
Bethany Smith | 9 years ago
People

10 Easy Work-Life Balance Tips For EventProfs

Do you ever feel like work is taking over your life? Does the hectic schedule, the endless email correspondence, and the barrage of details that come standard with the job, ever stress you out? This post gives you 10 tips that take less than 5 minutes, but can really bring a sense of balance into your life.
Bethany Smith | 9 years ago
Inspiration

No Chairs – and Other Ideas for Productive Meetings

Let me tell you – everyone hates meetings. If you asked a random group of employees if they enjoyed their work meetings, the resounding “No!” could probably break through the space-time continuum.
Bethany Smith | 9 years ago
Inspiration

Increase Registration Conversion Rates in 3 Simple Steps

There is an old adage that says “You can lead a horse to water, but you cannot make him drink”. The equivalent saying for event planners might be “You can tell folks about your event, but you can’t make them buy.” There will always be people who show interest in your event, but do not actually buy a ticket and attend. It is true that you cannot convert every single registrant into an attendee, but you CAN drastically improve your event registration conversion rate by following these 3 steps:
Bethany Smith | 9 years ago