Barbara Scofidio

Barbara Scofidio, Editor at Skift Meetings, is an industry-leading editor with over 30 years of experience in travel, meetings, and incentives. A founding member of SITE’s Women IN Leadership committee, she has spearheaded numerous face-to-face events and is a frequent speaker at industry conferences. Barbara is passionate about advancing green meetings, CSR, and raising awareness of human trafficking within the meetings and travel industry. She serves on the Advisory Board of The Above and Beyond Foundation, which awards life-changing grants to front-line hotel employees.

Tahira Endean

IMEX Head of Programming Tahira Endean lives and breathes creativity. So it makes perfect sense that she would dream up the idea of categorizing ‘joy’ as a KPI — and then write an entire book about it.