Andrea Doyle Archives

Andrea has been covering meetings, events, and trade shows for more than three decades. She is the proud recipient of many journalism awards, the most recent of which was a story featuring Ron Walden, Reed Exhibitions USA’s first Global Executive Sponsor for Race. She received a B.A. from New York University, majoring in English and journalism. She kicks off every summer by participating in the Spring Lake Five Mile run and spends many weekends “down the shore” enjoying Asbury Park’s dynamic music scene.

Destinations

SXSW Expansion Into Sydney Means New Planner Opportunities

Since 1987, South by Southwest (SXSW) and Austin has been a convergence of film, music, education, and culture, a global destination for creative people to connect, collaborate and think outside the box. As SXSW expands into Sydney, this annual gathering offers many new and expanded possibilities for groups.

Andrea Doyle | 4 years ago

Destinations

Selling Meeting Destinations Must Go Beyond Marketing

Destination marketing organizations have traditionally focused, as the name implies, on marketing. But today, that is not enough. DMOs must also play an active role in promoting businesses and business sectors, managing political and social issues, and helping combat rising costs.

Andrea Doyle | 4 years ago

Event Design

The Psychology Behind Designing Your Event

Science-backed tools can help planners create successful meetings. Victoria Matey, who specializes in event psychology, offers practical tips and applications that any event planner can use.

Andrea Doyle | 4 years ago

Industry News

Meetings and Events Forecast to Fully Recover Next Year

As Skift Meetings has been reporting all summer, events have yet to recover to pre-pandemic levels. However, Knowland, a data and hospitality technology company that tracks meetings and events volume is optimistic that the industry will be back to 100 percent by the end of 2023. This is a result of pent-up demand as well as the lifting of corporate travel restrictions.

Andrea Doyle | 4 years ago

Industry News

Event Attendance at 65 Percent As Good As It Gets?

In July, Skift Meetings reported that post-pandemic event attendance stalled at 65 percent, a stat that made waves in the industry. According to just-released data, we were correct and Freeman points out much else about attendees has changed.

Andrea Doyle | 4 years ago

Industry News

Spiraling Event Costs Won’t Level Off Until 2024: New Report

Event planners have been struggling with rising costs, and there is no sign of this improving until 2024, according to the latest Global Business Travel Forecast.

Andrea Doyle | 4 years ago

Diversity and Inclusion

Will Event Planners Reconsider States Where Abortion Rights Are in Limbo?

How will President Joe Biden's executive order to ensure access to abortion impact groups that have vowed not to meet in states where it is illegal?

Andrea Doyle | 4 years ago

Industry News

Inflation Impacts Meetings in New Ways

New research shows that meeting planning is impacted by inflation and rising costs in ways few anticipated. As a result, obstacles abound, from unfilled job openings to supply chain issues yet to be resolved.

Andrea Doyle | 4 years ago

Coronavirus

Trade Show Recovery Picks Up Pace: New Research

New data predicts a steady recovery for trade shows globally with almost all markets reaching two-thirds of 2019 revenue by the first half of 2023. Face-to-face meetings remain a priority as we overcome the direct impact of the Covid pandemic.

Andrea Doyle | 4 years ago

Destinations

Host Destinations Concerned About Growing Violence Hurting Event Business

The rise in gun violence in the U.S. and its impact on public safety was recently addressed by destination organization leaders during a global conference.

Andrea Doyle | 4 years ago