“How do you effectively connect online attendees and bring them back into your event?” asked Sean Perkins, Vice President, Marketing, Consumer Technology Association (CTA), producer of CES, during Skift Meetings’ recent Event Tech Innovation Summit. The integration of offline and online events is the next step in the evolution of events, he said, adding that […]
Trade Show Organizer Invests in Emerging Industries
As Covid shifted the world off its axis, the value of belonging to a group was magnified. Emerald has created a new division – Xcelerator – that keeps its focus on both community and a bold plan to launch 50 new brands.
Event Industry Sustainability Gap – Good Intentions Versus Action
The events industry joined together last year in a commitment to fight climate change as part of a Net Zero Carbon Events pledge signed at the UN Climate Change Conference, COP26, in Glasgow. Six months later, a report by the Global Business Travel Association (GBTA) and Cvent indicates that while there’s no lack of good […]
10 Tips for Returning to In-Person Events
Events are back, but there are new challenges as the world contends with re-entry. We have all changed over the last two years and may be a little rusty when it comes to being an attendee at a multi-day conference or event. Here are things to keep in mind as you get back into the meeting groove.