Christina R. Green is a digital storyteller and writer for associations and businesses, including journals such as the Midwestern Society of Association Executive’s magazine and industry blogs. She’s a voracious reader but has been known to stop reading if there are too many exclamation points used.
Why Association Planners are Becoming More Scientist and Less Artist
To host a great conference used to involve a peppy personality, an untiring spirit, and a zest for customer service. While these things are still important analytics are taking over a previously soft skills-centered field. What does this mean for the association event planner of the future and how will s/he adapt?
How to Attract Influencers to Your Annual Meeting
Good word-of-mouth marketing draws a crowd and industry bloggers are well-situated to get your meeting some attention, but how do you get theirs? Identify the Top Bloggers/Influencers in Your Industry Before you can attract them you want to know who they are and their topic of choice. Just because they are top bloggers in your […]
Virtual Tickets Can Make Your Association Money. No, Really.
Many associations assume virtual conference tickets are a loss leader designed to build interest and a wider audience. But they don’t have to be. How can your association make the virtual ticket appealing to those with budgetary and time constraints and still turn a profit? The answer lies in breaking down the components of a […]