Helen Moon, is a CIM qualified events and marketing director with an eclectic mix of experience in the events industry that spans 20 years and includes event production, venue operations, proactive sales and digital marketing. Helen understands first-hand the busy role of an event professional and is known for her role as Founder and Managing Director of EWL Club, Editor of the Diary of an #Eventprof blog, and Co-founder and Director of #EventWell, and UK Event Wellbeing Week.
How To Drive Event Sales with Emotions
Have you ever wondered what drives our decisions and why customers make the purchasing choices that they do? Here are four ways of understanding the emotions behind our decision making and how you can use this to drive your future event sales.
Helen Moon | 8 years ago