New Zealand Wants to Transform Delegates Into Influencers

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Tourism New Zealand is taking a novel approach to leveraging the power of social media to attract more event delegates to the destination.

Tourism New Zealand has launched a new Delegate Marketing Hub to help planners promote their events in New Zealand. The hub offers 150 assets, designed to entice delegates to share their travel plans on their social media channels.

Resources on offer include videos and images intended for use in social media posts, email headers and footers. Additionally, there are postcards, factsheets, maps, sample itineraries, pre-written copy, and website design tips.

What makes the marketing hub unique is the opportunity to customize the assets. The hub allows planners to add an event logo and specific information about their event. The branded promotional material is easy to download and shared with delegates.

“We know the opportunity to explore New Zealand plays an important part in enticing delegates to attend conferences hosted here. We want to make it easy for organizers to promote their event and New Zealand to attract as many registrations as possible and ensure the success of their event,” said Bjoern Spreitzer, general manager NZ & business events, Tourism New Zealand.

While several event marketing tools are currently available to help event organizers promote their events via delegates and speakers, this approach is uncommon among destinations.

The site also offers various additional toolkits to support planners. These include planning and event marketing guides, a sustainability toolkit, a legacy framework and a guide to authentically including Māori culture in events.

Photo credit: Miles Holden / Tourism New Zealand