Event Management

[Free Report] The Science of Experience Design

Skift Take

We are happy to release a new report to help event professionals in designing event experiences. Featuring new 1100-participant research on what event professionals think about designing event experiences.


What you will find inside:

  • A substantial literature review on learning, neuroscience, engagement and change development
  • An 1100 participant research study aimed at defining what designing experiences means for event professionals today
  • An observation of over 1500 events since July 2018 as part of our ongoing research for EventMB’s editorial activities


This report is aimed at event professionals that want to change the way they plan events to increase the satisfaction of attendees and their clients or bosses demands.

It was written with the fantastic contribution of Jeff Hurt, one of the world’s most renowned experts on event experience design.


Download the free PDF here