You’ve definitely heard buzz about event data. There’s no shortage of talking heads that declare the virtue of “data-driven” anything and “data-driven” everything else. And yes, there’s a lot of value in all of it. 

But there’s more to event data than simply collecting metrics about demo conversions, counting retweets, or tracking session attendees. It’s not about hoarding data and it’s not even just about a better dashboard. It is about transforming that data – from raw materials to insights, and then from insights to action.

There are more sources of value for you to cite and leverage than meets the eye. Whether it’s a matter of demonstrating RoI to your CFO or arming your sales team with the customer insights they need to close the deal, your data strategy should work hand in hand with your business objectives. It’s not just about meeting targets, but being targeted in everything you do.

In this webinar, Devin Cleary and Rachel Heller from Bizzabo will talk about applications of event data that you’ve never considered. 

You’ll learn how to:

• Empower your sales and account teams for maximum event impact  
• Develop meaningful KPIs that satisfy your most analytics-hungry stakeholders
• Tell impact stories with data that connect numbers, correlations, and trends to business outcomes
• Design events to create memorable and personalized attendee experiences

Speakers

Devin Cleary

VP Global Events, Bizzabo

Rachel Heller

Sr. Event Content Manager, Bizzabo

Miguel Neves

Editor-in-Chief, Skift Meetings

Eligible for CMP Credit

This report qualifies for 1 credit under the Strategic Planning category.