All you need to know about the most significant investments, acquisitions, and strategic partnerships connected to the event industry. We disclose the companies involved, the numbers, the details, and more importantly, why it matters.
All relevant deals are listed below in chronological order with the latest on top. For details on financing terms, refer to our Skift Financing Cheat Sheet
Blackthorn.io Secures $16M in Debt and Primary Financing
June 29, 2022
Blackthorn.io, developer Salesforce-native tools used for event management, payment processing, and SMS apps, announced a raise of $15 million in debt financing and nearly $1 million in primary financing at a valuation of $75 million. New hires and leadership realignment are in place to position the business for growth to $50 million in annual reoccurring revenue (ARR).
MeetingPlay + Aventri Acquire Registration Company Eventcore
June 9, 2022
Event technology company Meeting Play + Aventri acquired of event registration company Eventcore. The announcement follows the $75 million private equity investment from Sunstone Partners in MeetingPlay in June 2021, and the merger of MeetingPlay and Aventri in January. Financial details of the acquisition were not made public. Seattle-based Eventcore is known for delivering bespoke event registration services for large events including the virtual-only CES 2021.
Cvent Acquires VenueDirectory
June 8, 2022
Event technology provider Cvent acquired UK-based venue booking site VenueDirectory. Financial details were not released about the deal that closed on June 1. Founded in 1993, it provides the largest data centre of venue information to the UK industry. VenueDirectory will continue to operate as a standalone business unit.
May 26, 2022
JUNO, a platform for digital engagement activities, has secured $10 million in Series A funding led by global software investor Insight Partners. This follows the November 2021 PCMA announcement of a partnership with JUNO as its official year-round community platform provider. The platform came online for PCMA’s Convening Leaders that took place in January.
May 17, 2022
London and New York-based event tech company Glisser raised $4.9 million in a round of funding led by Gresham House Ventures with previous investors Downing Ventures also investing. The funds are to be used to develop new features for its ‘Glisser Elements’ Software Development Kit (SDK) and to fuel further growth in the U.S.
March 29, 2022
Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. As part of the investment U.S.-based event tech veteran Matthew Donegan-Ryan joins as CEO with founder Trevor Gardiner, who was CEO, taking on the role of executive director of product innovation.
March 15, 2022
Virtual conference platform Allseated announced $15 million in new funding to be used to develop corporate metaverses. This round of funding came from Trinity Capital, Vestech Partners, NYFF, Magma Venture Partners, and WGG. The company sees the metaverse and Web 3.0 as a $1 trillion market opportunity. Allseated experienced 120% revenue growth in 2021 and has 120 employees worldwide.
Tevent Raises $2M in Seed Funding
March 10, 2022
Tevent, a UK-based virtual event technology platform, announced a $2 million round of seed funding backed by a group of individual Silicon Valley investors from companies such as Salesforce, Medallia, MeshDynamics.io and Strikedeck. The company is preparing for a Series A round as the company looks to increase growth in the UK, US and across Europe.
Eventcombo Raises $1M in Seed+ Funding
March 7, 2022
Event technology company Eventcombo announced a $1 million Seed+ funding round backed by individuals from Hudson Ventures, Sheets Smith Wealth Management and Om Investment Partners; along with angel investors from Amazon, Microsoft and Oracle. The distributed company plans to increase headcount globally and will be focusing on creating a metaverse platform where organizations can create their venues and configure events with an integrated NFT marketplace. Also part of future plans is a Series A round of funding and a further expansion into the US as well as what the company calls untapped, frontier markets.
March 1, 2022
Trade show giant Freeman has formed a strategic partnership with virtual events platform Hubilo to offer clients a “turn-key digital event component”. The partnership adds new options for Freeman’s clients looking to service an online audience and opens up opportunities for Hubilo to collaborate with a recognized leader in in-person experiences.
February 8, 2022
Airmeet announced a new round of funding was backed by new investors Prosus Ventures, Sistema Asia Fund, RingCentral Ventures, KDDI Open Innovation Fund, DG Daiwa Ventures and Nexxus Global who participated alongside existing investors Sequoia Capital India and Accel India. Airmeet shared impressive numbers with this announcement including 120,000+ event organizers on the platform streaming 150 million minutes of event video to date airtime. Airmeet boasts growth of 30% month on month scaling its annual recurring revenue 24 times since its Series A investment round in September 2020. Indian media platform Entracker published a speculative report in November 2021 that Airmeet was looking for investment and that the company valuation was now over $150 million, up from $50 million 14 months prior.
February 7, 2022
Swooge announced a $20 million growth investment led by Bain Capital aimed at accelerating the development of its enterprise-focused event management system as well as supporting its virtual and hybrid platform offering. Swoogo shared it has nearly tripled its recurring revenues in the past two years it has also grown its enterprise client portfolio with clients including Atlassian, Box, and DocuSign.
January 18, 2022
Digitell announced that it was acquired by BroadcastMed. The deal was signed in December and backed by investment firm 424 Capital. BroadcastMed has not disclosed any specific financial details about the deal, which brings one of event technology’s legacy players under the umbrella of a well-established medical content firm.
January 6, 2022
Established event players MeetingPlay and Aventri will merge, helped by an undisclosed investment from private equity firms Sunstone Partners and Camden Partners. No specific financial details were provided. Eric Lochner will helm the new firm as CEO. Co-founder and former MeetingPlay CEO Joe Schwinger, and Co-Founder and former MeetingPlay COO Lisa Vann will remain with the new company and undertake executive roles. Former Aventri CEO Jim Sharpe will remain a shareholder and advisor to the new company.
January 6, 2022
Y-Combinator-backed Zuddle raised this round led by Alpha Wave Incubation with participation from Qualcomm Ventures, GrowX Ventures, Waveform Ventures. The startup was founded in May 2020 and boasts clients such as Microsoft and Rosen College of Hospitality Management on its branding-conscious virtual and hybrid platform.
December 27, 2021
Zoom announced in a blog post that it had acquired certain assets from Liminal, a startup company that offers event production solutions built largely on Zoom’s SDK. Zoom plans to integrate into its core offering the software solutions created by Liminal that enables multiple HD video feeds to be fed from Zoom to production-grade hardware and applications.
December 14, 2021
This round of investment, which brings the total raised to $50 million, included Pine Venture Partners, Maven Growth Partners, Korea Investment Partners, KB Investment, Mirae, Balaji Srinvasan, with participation from existing investors iNovia, Whitestar and Lerer Hippeau. The New York-based company was founded in 2016 and previously specialized in easy-to-join 3D online collaboration spaces. After seeing tremendous growth in its non-headset offerings, Spatial is now pivoting to focus on metaverse cultural events, in particular NFT exhibitions.
December 9, 2021
Cvent announced the completion of the business combination of Cvent and Dragoneer Growth Opportunities Corp. II, the special purpose acquisition company formed to enable the public listing. Cvent started trading on the Nasdaq Global Market under the ticker symbol “CVT” with shares priced at $10. It’s clear that the company hopes this move will enable further growth and global expansion.
November 19, 2021
mmhmm has used an undisclosed portion of its recently raised $100M to acquire Macro, a Zoom client that allows users to personalize the way they show up on Zoom calls. With both companies focused on making live or pre-recorded video communication more engaging and fun, this is an obvious match. With the entire Macro team joining the mmhmm team, we expect Macro’s client-level technology to be integrated into mmhmm’s virtual camera capabilities.
November 16, 2021
Bizzabo acquired Montreal-based smart wearables startup Kilk for an undisclosed amount. The acquisition brings new onsite hardware and software expertise in-house. Bizzabo is keen to offer its clients rich behavioral and intent data that is common in virtual events. Klik’s wearable tech and infrastructure add data visibility opportunities for in-person events comparable to virtual events.
November 9, 2021
Virtual environment platform 6Connex acquires Poland-based event management platform Eventory. The terms of the deal were not disclosed. Eventory adds a registration tool, an intuitive event portal, and a mobile app to 6Connex’s offering. It also provides a 2D virtual environment with chat, surveys, polls, networking features.
October 26, 2021
Bizzabo acquired TeeVid, a little-known Israeli video production startup, to power its brand-new Ultimate Video Production Suite. TeeVid is Bizzabo’s third acquisition in the last five months, following its acquisitions of x.ai and Whalebone. The company raised almost $138M in December 2020, with acquisitions clearly part of its business strategy.
October 12, 2021
With this round of funding, Hubilo becomes one of the best-funded event technology companies. This is a significant departure from the Spring of 2020 when Hubilo publically pivoted from an event app and event management tool. This impressive round of funding was led by Alkeon Capital, with participation from existing investors Lightspeed Venture Partners and Balderton Capital.
September 16, 2021
Australia-based Delegate Connect raised $10 million in seed capital in their first ever funding round. The round is one of Australia’s largest Seed rounds, and for AirTree Ventures, who led the round, it’s the biggest Seed cheque written in the fund’s history. This is a vote of confidence in the company’s labor-intensive “Event-as-a-Service” model, an offering that encompasses everything from software set up to live stream production.
August 19, 2021
By partnering with Interprefy, Intrado is now able to offer cloud-based remote simultaneous interpretation in up to 26 languages on its Studio platform. The multi-lingual audio content in added in real-time via overlay as audio tracks on video presentations and also comes with the ability to select different interpreted slide presentation formats.
August 13, 2021 (financial details not disclosed)
With the acquisition of Hubb, Intrado will be looking to upgrade the functionality and design of its Intrado Studio platform and offer its clients an all-in-one solution for hybrid events. Intrado says that after the integration is completed, clients will be able to deliver fully converged, omni-channel events. Former Hubb CEO Allie Magyar becomes Intrado’s Chief Product Officer.
August 11, 2021
Juno is a new player in the virtual event platform space having only been founded in August 2020. The company describes itself as a software company that connects and educates people in virtual environments year-round events platform. The funding comes from Jerry Murdock, co-founder of Insights Partners, and Walter Scott of TeamViewer. Juno co-founder and CEO Josh Hotsenpiller says the company will invest the funds in filling the void of “future-generation solutions that allow collaboration, networking and education”.
August 5, 2021
Hopin is now valued at an eye-watering $7.75 billion. This round of funding Hopin is co-led by Arena Holdings and Altimeter Capital. Hopin now has a workforce of 800 employees working remotely from 47 countries and boasts more than 100,000 clients using the platform.
August 2, 2021
Cvent‘s acquisition of Shoflo went under the radar even after Shoflo Founder & CEO Stephen Bowles shared the news on the Shoflo website. Cvent announced the release of Cvent Studio at its annual Cvent CONNECT® event on August 2. Cvent Studio has been developed based on Shoflo Studio, now fully integrated into Cvent’s Event Marketing and Management platform.
July 21, 2021
Zoom investing in Cvent could mean deeper collaboration between the two companies with potential product benefits for Cvent users. Zoom is currently agnostic when it comes to integration with virtual event platforms, but this could easily change in the future.
July 21, 2021
LiveControl offers a budget-conscious option for live video streaming of events through remotely controlled 4K PTZ cameras. At a time when all event professionals are looking for cost-effective ways to deliver video-hungry hybrid experiences, this funding announcement could help make LiveControl a viable option for the event industry.
20 July, 2021 ($5B valuation, including debt)
A massive valuation of one of the largest event tech (and venue finding) vendors. Cvent went public in a successful IPO in 2013 before going private in 2016 when it was acquired by current owners Vista Equity Partners. Another successful IPO could give Cvent the funds to make significant acquisitions.
July 18, 2021 ($14.7B in all-stock transaction)
The numbers surrounding this acquisition are enormous. This acquisition is expected to help enhance Zoom’s presence with enterprise customers by enabling them to optimize customer interactions across many different channels. Zoom is looking to integrate Five9’s Contact Center as a Service (“CCaaS”) solution to create a complete solution. Find more details on this deal on Skift.
Update: September 30, 2021
Five9 shareholders voted down the firm’s $14.7 billion sale to Zoom, in what would have been the virtual conferencing giant’s biggest-ever acquisition. Five9 will continue to operate as a standalone publicly traded company and Five9’s partnership with Zoom, in place prior to the announcement, will continue.
July 14, 2021 (financial details not disclosed)
By acquiring event management software company Eventtus, Bevy is able to offer a solution for hybrid and in-person events to its community-minded clients. Eventtus’ feature-rich mobile app and other engagement tools for attendees will soon be integrated into Bevy’s end-to-end white-labeled community event engine. The acquisition also adds 20 engineers from Eventtus team to Bevy, including Egyptian founders Mai Medhat and Nihal Fares, who bring with them 10 years of event technology and experience.
July 9, 2021 (financial details not disclosed)
EventRebels is Cadmium’s fifth investment in its effort to provide an all-in-one event and learning platform solution. This acquisition follows previous acquisitions of CadmiumCD, EthosCE, Warpwire, and CommPartners. EventRebels adds a configurable online and onsite event registration, membership authorization for conference and trade show attendees, and lead retrieval to the Cadmium platform.
July 7, 2021
While some ridiculed the company’s name, Evernote ex-CEO Phil Libin has been able to attract impressive financial backing from big-name investors. Leading this $100M round is SoftBank Vision Fund, making $136M the total raised by mmhmm over the last year. The company is hiring rapidly and globally but the most interesting shift is the development of iOS and Android apps. This development suggests a shift from being a virtual camera tool that integrates into other video conferencing tools to a standalone video communication platform.
July 7, 2021 (financial details not disclosed)
Hopin continues its acquisition spree, now adding integrated event marketing platform Attendify to its already significant list of acquisitions, this is the fifth this year alone. According to Hopin, this purchase is all about enhancing and expanding its event marketing suite as it strives to become the industry’s leading all-in-one platform. Hopin is particularly focused on implementing two features from Attendify: Audience CRM, a comprehensive, attendee data platform used to capture engagement, identify intent signals and use event data to drive growth; and Campaign Manager, a powerful email engine to drive registrations and engage audiences between programs.
June 30, 2021
Investors from the U.S. and UK are backing the two-year-old startup. The technology is focused solely on creating in-person events, a departure from the majority of recent event tech investments. The tool offers hyper-realistic and interactive 3D solutions used for collaborative real-time event design and production.
June 29, 2021
Following the earlier announcement of Cvent’s partnership with Encore, Intrado Digital Media announced a similar strategic partnership. It’s clear that Encore is looking to partner with major players in event technology in the corporate event sector. The promoted upside to customers is the ability to “deliver enterprise-grade, fully integrated events”.
June 17, 2021
MeetingPlay raised $75 million from growth-oriented private equity firm Sunstone Partners. The investment is being used to support a white-label approach that essentially makes MeetingPlay invisible to attendees. Sunstone will be taking an active role in growing the company that has a focus on the corporate events market.
June 17, 2021
Twine announced the new round of venture funding along with new hires for key roles and a number of significant product updates. The system continues to be platform-agnostic and now has the capability to host up to five people in a networking room, a departure from the one-to-one nature of the product.
June 15, 2021
Poly, a company with 50+ years of experience in making office-focused audio and video hardware, has invested in CLIPr, a video analysis and management (VAM) platform using AI and machine learning to index video content. It would appear that Poly sees CLIPr’s potential to help people save time and reduce video fatigue. Poly will initially utilize the platform internally as it explores further strategic opportunities.
June 15, 2021
Tech Giant Cvent is partnering with AV and event production specialist Encore to bridge the online and onsite production needs. As things return to relative normalcy and in-person events begin to fill supplier sales pipelines, this partnership is trying to redefine the term ‘end-to-end’.
June 10, 2021
Brella was able to pivot its intent-driven intelligent matchmaking system to a virtual event platform in 2020. Despite 4x growth in 2020, it opted to take on additional funding in order to build further capabilities. Brella is keen to stay away from offering long lists of features to instead focus on its unique selling proposition as a networking-focused hybrid event platform.
June 3, 2021
The acquisition of x.ai adds powerful AI scheduling & matchmaking capabilities. This points to a thoughtful set of meeting scheduling features that will be appreciated by participants, particularly if Bizzabo can crack the algorithms for smart networking recommendations.
May 25, 2021
Interactio offers remote simultaneous interpretation. Despite advances in automated captioning and AI-powered real-time translation, there appears to be strong demand for more accurate human interpretation from high-profile organizations such as the United Nations and the European Parliament. Also noteworthy is that Interactio is headquartered in Lithuania and this is considered to be the largest ever Series A round of funding in the Baltics.
May 24, 2021
Fireflies.ai’s meetings assistant promises to record, transcribe, and search across your voice conversations. With this investment, Fireflies is looking to automate the work that happens post meetings. With the future of work certain to include online video interaction, Fireflies has the potential to improve the way we work. The same techniques could have a significant impact on how we collect and manage information from virtual events.
May 24, 2021
A fascinating acquisition that adds somewhat unusual capabilities to Bizzabo’s end-to-end offering. The acquisition of Whalebone Crowd technology focused on humanizing digital interactions through both crowd amplification and crowd visualization.
May 20, 2021
Pitch is looking to become the world’s first complete platform for presentations. The company offers a full solution focused on pitch decks starting with sleek designs and powerful analytics features. Pitch’s features are a good fit for many types of events, although it does not seem that the event industry is on the company’s radar just yet.
May 12, 2021
After acquiring Q&A and polling platform Slido, Cisco announced the intent to acquire Socio Labs. The strategy is clear, the company is looking to offer a robust technology stack built around its recently relaunched Webex video conferencing tool that can seamlessly power virtual, hybrid, and in-person events.
April 25, 2021
Might Networks is one of the leaders in the community platforms space. Although not directly involved in events, events are a part of its focus on the creator economy. It is using this investment to attract established creators to thrive on its platform and events are a big part of that.
March 31, 2021
KUDO describes itself as a cloud-based video conferencing platform with real-time multilingual interpretation. It sees a bright future in what it calls Language-as-a-Service (LaaS) product, and so do its investors. After previously raising $6 million in seed funding in July 2020, its most recent investment round was oversubscribed. The company intended to raise $15 million but ended up raising $21 million, which it is looking to invest in talent acquisition. The interest from investors suggests that they see great potential for this type of offering in a post-pandemic future.
March 30, 2021
Cameo for Business is the B2B version of the company’s promise: “personalized videos feat. your favorite stars”. Hubilo used the service to have actor David Koechner provide guidance on how to pronounce the company’s name while promoting its recent Restart 2021 virtual event. The company has made this part of the business one of its key focus points and shared that Cameo for Business is a multimillion-dollar business growing at a rate of 900% year on year.
March 24, 2021
Bevy prioritized diversity, equity, and inclusion in this round of funding with a 70 percent Black investor pool. Co-founder of Black in Events Keneisha Williams highlights that this initiative leads the way for organizational success and inclusive solutions and explored this in more detail here.
March 4, 2021
Potentially the fastest growing startup of the pandemic raised the largest-ever round of funding and valuation in event tech. Hopin has since used the funds to acquire Boomset, a platform focused on onsite functionality and solutions. The platform had previously acquired mobile app Topi and video streaming platform StreamYard. It also went on to make further acquisitions in the video innovation space in the form of Streamable and Jamm. More recently Hopin received an investment of $50 million from LinkedIn that signaled the start of what could be a very interesting and unique strategic partnership.
March 2, 2021
Kaltura, Inc., “the video experience cloud”, announced on March 2 that it had publicly filed for an initial public offering (IPO) on Nasdaq. It later put the IPO on hold as the demand was lower than expected, prompting TechCrunch to question if the window for tech IPOs is closing. In this article, Devoncroft Partners analyses the IPO filing in great detail and raises some concerning issues over the language used and valuation target. Kaltura appears to have since filed for an IPO again but has made no further announcements.
February 23, 2021
Hubilo shared publicly the story of its near demise in 2020 and reinvention as a virtual events platform. The company has also invested heavily in its own virtual events and overall marketing. The company was founded in Ahmedabad, India, in 2015 and is now headquartered in the U.S., and this investment represents a victory for the Indian startup ecosystem.
February 18, 2021
Grip’s funding announcement centered around the concept of being the first market engagement platform. Its focus is on helping organizers find new and better ways to generate revenue from their events, be they virtual, hybrid, or in-person. It plans to do this by creating ways for organizers to monetize events through access, exposure, and contact.
February 8, 2021
A small round of funding when compared to others. Nevertheless, InEvent’s Brazilian-born founders are focused on conquering the B2B market by offering best-in-class customization and support.
January 14, 2021
Following a close collaboration between the two companies since the start of the pandemic, Swapcard’s acquisition of registration platform Avolio meant that it can now offer a complete end-to-end solution for its clients. This is a strategic move to deliver on the promise of becoming a single technology for virtual, hybrid, and face-to-face events.
Skift Financing Cheat Sheet
- Seed funding is money used to start a business, often led by angel investors and friends or family.
- Series A funding is typically drawn from venture capitalists. The round aims to help a startup’s founders make sure that their product is something that customers truly want to buy.
- Series B funding is mainly about venture capitalist firms helping a company grow faster. These fundraising rounds can assist in recruiting skilled workers and developing cost-effective marketing.
- Series C funding is ordinarily about helping a company expand, such as through acquisitions. In addition to VCs, hedge funds, investment banks, and private equity firms often participate.
- Series D, E and beyond apply mainly to mature businesses and the funding round may help a company prepare to go public or be acquired. A variety of types of private investors might participate.